Less than three months after signing the deal, and waiving due diligence in the process, Musk moved to terminate the agreement, citing claims that Twitter had misstated the number of bots on its platform, despite having previously said that he wanted to buy the company to address its bot problem. "We have a number for all the social media platforms, because that's our job," he said, adding that Cyabra's estimate for Twitter is "definitely not in the low end" relative to its competitors, although the company had more access to data about Twitter when it conducted its analysis for Musk.īots on Twitter have been central to the dispute over Musk's initial attempt to get out of the acquisition deal. Using a machine-learning algorithm that analyzes "hundreds" of parameters, he said, Cyabra provides estimates of whether certain online accounts and content are authentic. The claim by Cyabra - in the company's first public interview since conducting a study commissioned by Musk that found spam and bot accounts make up an estimated 11% of Twitter's total user base - highlights the headache that may await Musk now that he appears ready to complete his $44 billion acquisition of the social media platform.Ĭyabra CEO Dan Brahmy told CNN last week that in addition to studying Twitter, his company has done similar assessments of the company's rivals - although he declined to name any specific platforms - and that the fake-account problem appears to be comparatively worse for Twitter than its peers. SAN FRANCISCO - Spam and fake accounts are more prevalent on Twitter than on comparable social platforms, according to a data analysis firm hired by Elon Musk as part of his legal battle with Twitter.
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